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HFB Business Leader

Zaventem, Flanders Sales & Commercial Full Time

Job description


As a person you are passionate about people and business. You are energized by driving business growth and contributing to the overall success of IKEA through collaboration and at the same time increasing customer value. For this role we believe you have minimum 10 years of experience in working with commercial planning, sales or similar and delivering results as well as minimum 5 years of experience in leading and influencing co-workers. Further, you have experience from retail, preferably in the home furnishing sector. You have broad knowledge of how consumer acts, feels and behaves in a multichannel retail environment and know how to apply the insights in the shopping experience of different touchpoints. You know how to activate sales and to optimise the customer experience to convert visitors into customers. When it comes to the local market you have broad knowledge about the local market environment, expectations from customers today and tomorrow to secure that commercial and service offers meet customer demands and needs. You possess good project and change management skills and know how to apply these in an extremely ambiguous environment requiring cross functional collaboration. Your knowledge of sales techniques and mechanisms as well as the pulse of the market is extensive. Furthermore, you have a strong ability to lead while communicating in an inspirational way and to identify business opportunities. You are skilled at prioritising and making decisions with speed and simplicity.


In the role as Country HFB Business Leader, you are responsible for leading the development of the selling approach as the “CEO” for a specific part of the range (HFB - Home Furnishing Business Area) and for defining the sales strategy to maximize growth and profitability in all channels. You will: • Drive the long term growth of the business through the development of the commercial offer, sales techniques and activities through all channels. • Steer the range, dimensioning and price ladder for the HFB to make sure it meets customer needs and demand. Set strategy on the local prices and propose commercial activities. Contribute with input on pricing and forecasting service offer • Be responsible for the Sales planning and forecasting for the HFB. • Steer sales and gross margin across channels to reach plan and react to deviations to ensure sales output is in line with selling objectives • Develop local commercial solutions meeting the customer needs, by implementing store solutions and create local sales solutions to further improve the experience and conversion • Coach store co-workers throughout the market to develop competence on selling • Actively cooperate with all key stakeholders within Commercial and beyond to secure integration, common focus and to maximize impact (for example Customer, Digital, CFF (Customer Fulfilment), Communications, Sustainability, Business Navigation Operations & Finance, People & Culture) • Be a speaking partner with our global organisation of Range & Supply to provide local market relevant feedback • Contribute to the integrated multichannel executions/output in order to contribute to the business goals • Be an active player in driving an open and sharing climate, be a role model of our values • Be an active player in working on sustainability initiatives within selling through ensuring sustainability priorities are reflected across offering (e.g. Energy Efficient Lighting) This role is located in Zaventem.


We deliver sustainable, extraordinary growth by creating a new, unique, inspiring and convenient meeting with the customers. We deliver a multi-channel experience that adds value to the many people and inspires a home furnishing movement.