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Content Specialist

Zaventem, Flanders Marketing & Communication Full Time

Job description


As a person you are passionate about marketing communication, people, business, IKEA’s purpose and continuously driving better performance. You are energized by contributing to overall success and results as well as motivated by increasing customer value. For this role we believe you have minimum 5 years of experience in Digital Marketing, content creation and copy writing as well as experience in driving output within a set scope and following up on results. -You have deep knowledge * concerning the relation between content writing and SEO * of dynamic content creation as well as of communication graphics and copy writing. -You have broad knowledge * of the Marketing creative and production process * of Life at Home and Home Furnishing trends * of CRM and 1 to 1 content creation * of marketing technology and marketing communication in retail. -You have excellent language skills: English and Dutch/French. In addition, you have good knowledge of content creation tools, production processes and project management. -You have the ability to understand the role of marketing communication/ content as an integrated part of the IKEA business. You have strong interpersonal skills with the ability to build trustful relationships. Furthermore, you have strong creative writing and editing skills as well as digital content creation skills. On top of this, you have the ability to deliver within a set scope of tasks and perform with quality and speed as well as the ability to follow up on work done and capture learnings to improve.


In the role as Country Content Specialist, you are responsible for executing high quality and relevant content for the owned digital channels, in order to improve search engine relevance, strengthen the IKEA brand as well as increase on line visits, engagement and conversions. You will: • Act as a member of the Marketing team and proactively contribute to marketing plan/output in order to deliver to the common objectives and goals • Manage the process of creating Marketing content for digital channels (including web, email, app and social), ensuring that communication meets the brief and is consistent with tone of voice and brand identity • Support copy-writing and editorial needs Marketing Communication • Collaborate with the customer engagement team to develop local content solutions for the common CRM customer offerings • Be responsible for reviewing content assets, creating pages and publishing in owned digital channels • Measure performance of content (in collaboration with the performance leader) to optimize and improve KPIs • Actively cooperate with all key stakeholders to secure integration, common focus and maximize impact • Contribute to the integrated multichannel executions/output of the marketing team in order to contribute to the business goals • Be an active player in driving an open and sharing climate, • Support all initiatives within the agreed communication plan In this role you will report to the Marketing Communications Manager. This role is located in Zaventem.


Our team is the voice of IKEA. We use words, pictures and videos to tell the story about IKEA, to build our brand and inspire people with our offer. We bounce ideas back and forth, we challenge each other and we are crazy passionate about communication. Of course we’re also the ones who make sure to keep all our fellow co-workers informed, engaged and connected in a constantly changing business environment.


Please upload your cv and motivation letter through the recruitment system.