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Commercial PR responsible

Zaventem, Flanders Marketing & Communication Full Time

Job description


We are looking for you who are passionate about Life at Home, home furnishing trends, communication & modern digital retailing trends and turning them into practice. With affinity creating engaging communication and working with media relations and stakeholder management. You get energized by working both independently and interdependently with communication network and cross functions, and you are motivated to work agile and being open to the change. Furthermore you feel passionate about communication as a business enabler and you share and live the IKEA culture and values. You have strong communication skills in Dutch, French and English both spoken and written and 2-5 year experience of both external and internal communication. Moreover you have 2-5 years of experience with commercial PR communication, also in digital environments and you are familiar with navigating social media platforms and media trends. We hope that you have experience with leading in change and preferable experience with crisis communication. You have knowledge in following areas: • up-to-date knowledge of the complete media landscape (including the latest trends in social media), activation and measurements • good and specific knowledge of the area commercial PR, Media Relations and communications • up to date knowledge of creating and maintaining goodwill and a positive brand image with various stakeholders through commercial PR activities • strong knowledge of using insights to formulate communication, PA or PR strategies, plans and activities to meet IKEA business and receiver needs • up to date knowledge of how to lead communication by defining, planning, executing and follow-up communication to relevant stakeholders to keep our co-workers well informed, engaged and empowered • deep understanding of the process for delivering efficient communication and stakeholder plans, tools and the IKEA communication channels As a person you demonstrate strong leadership skills, by using sound judgements to make timely and effective decisions. You have the ability to understand the complexity of IKEA business and the role of communication as an integrated part of the business and you have the ability to communicate verbally, visually and in writing in an inspirational way with IKEA tone of voice. Moreover, you take a leading role in communication with the business goal, co-workers and public trust in focus and you work with a proactive attitude in problem solving and hands-on approach when necessary.


The purpose with this position is to contribute to the positioning of the IKEA brand as unique, meaningful and trusted and the preferred choice in home furnishing products and solutions. You will ensure professional media & influencers relations with effective and engaging commercial PR communications, supporting IKEA and the market commercial agenda & priorities. As a Commercial PR Specialist, you will also drive an open and sharing climate, being a role model of the IKEA values. You will: • execute and implement the local integrated communication plan – with focus on commercial PR; and secure alignment with the global communication plans • contribute to the development and delivery of the market communication projects & Media Relations agenda • implement and execute media/stakeholder engagement strategies for reactive, proactive and activist communication • be in close collaboration and aligned with the Marketing team, secure the planning, execution and optimizing the use of earned media, as part of an integrated media approach to maximize commercial impact, drive business results and improve cost efficiency of results • monitor and analyse media to measure results as well as identify proactive opportunities and potential risk issues • participate in the process for country on-duty phone and media product loans • drive project management for commercial PR projects, taking the stakeholder perspective • work with stakeholder analysis and stakeholder management to be able to deliver to the needs of the business • enable effective internal communication and assist in the creation of prerequisites for our leaders and co-workers to be our best ambassadors • define, plan, create/execute and follow up on commercial PR communication • develop alongside other communicators and tap into wider resources, i.e. social/digital, PR, stakeholder engagement, campaigns etc • be responsible for providing support and direction for communication around commercial events • actively encourage improvement of content creation, based on trends in communication and the latest developments within commercial PR


We strongly position IKEA as a truly meaningful & trusted brand in people’s hearts & minds, with a focus on us as a retailer and our positive societal impact. At the same time, we contribute to the growth and transformation of Ingka by ensuring we lead with communication. We do this by taking a strategic approach to reactive, proactive and activist communication. In this role you will report to the Communication Operations Manager. This role is located in Zaventem.


Please upload your CV and a motivation letter using our recruitment platform.