• Rich local market knowledge • Rich knowledge about media environment in whole China • A strong understanding of the IKEA Concept
A DAY IN YOUR LIFE WITH US
• Update and prioritize local media and KOL list frequently, have deep understanding of key influencers in local press and online environment. • Keep close contact with and feed the interest for home furnishing to local media and KOL via frequent visit, news launch or special range experience, greetings, business lunch, social activities etc. • Sharing latest national and local news of IKEA with local media and KOL. Make the outmost of global PR-material and national approach, including social- and environment issues. Take especially good care of core businesses and create messages around quality, low price, design function and sustainability.
TOGETHER AS A TEAM
• Develop the understanding about IKEA PR knowledge of the local PR team