•Synergy Leasing – Able to create synergies among tenants that ensures a complementary offer for the customers. •Customer Behaviour – Knowledge of existing and potential customer’s needs, behaviours and aspirations to be able to help Ingka evaluate future endeavours and further translate insights into most relevant ideas & solutions, to support for business purpose and decision-making. •Business Planning and forecasting: Ability to anticipate and forecast the future evolution of business and sales and monitor performance. •Industry best practice: Knowledge of how to explore industry best practice, process it and apply it in action as well as sharing with IKEA. •Customer experience: Understanding the desired relationship at individual touchpoints •Strategy development: Knowledge of how to set direction, create and manage long term plans, set budgets and goals, and follow up on KPIs.
•Partner with Sales & Leasing team to create the relevant components of the offer in the Meeting place, including Pop-up stores, Leisure and F&B, and overall additional income, taking advantage of commercialization opportunities. •Actively contributes to driving visitation to the Meeting Place and IKEA Store by creating relevant and diverse, emotionally engaging and experiential offer for the many people in accordance with the Meeting place customer journey. •In partnership develop, implement and follow up the long term leasing strategy in the Meeting Place Provides the relevant information to ensure that the Offer & Income Strategy reflects the business priorities and customer needs, as well as uniqueness of the Meeting Place and is consistent with the defined customer journey. •Keep a very close follow-up on the commercial and operational performance of our Partners, understanding their business models; Provide relevant feedback to our Partners to maximize their performance. •Promote our Partners relevant involvement in the meeting places initiatives across the year. •Secure IKEA commercial integration and presence in the Meeting Place, including but not limited to seasonal offer, limited collections and IKEA Food across the Meeting Place. •Manage the day to day relationship with tenants. In cooperation with leasing and property function support partners with re-location & re-clustering within meeting place. •Be a speaking partner to develop the business opportunities together with Lease partners, but also commercial brands for Specialty leasing/Media sales, integrated with big marketing agencies re brand and theme promotions and develop the Meeting place uniqueness to attract customers •Cooperate with Accelerator Hub, New Income Streams Implementation Teams and/or other internal and external partners in order to identify and implement innovation projects in the Meeting Place. •Ensure that the commercialization activities evolve with and keep pace with technology to strive and be the pioneer on each local market, as well as accumulate and share best practices & lessons learnt with and from other Meeting places. •Engage with our partners to improve the sustainability performance of the Meeting place (including fit, out, operations and community engagement), communicate the vision and benefits of our sustainability agenda and encourage partners to inspire & enable our visitors to lead more healthy and sustainable lifestyles. •Drives planning process for Total Rental Income Budget (Estimation) and its follow-up in close cooperation with Leasing, Sales and Business Navigation
To optimise the meeting place experience for the many people to drive visitation to the Meeting Places and IKEA and deliver sustainable business growth for our Partners and Meeting Places. Achieve operational results, drive efficiency improvements and enhance commercial performance, brand value and sustainability performance of the Meeting Places.