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Web and Digital Marketing Specialist (IKEA Teply Stan)

Tyoply Stan, Moscow Marketing & Communication Full Time

Job description

Main Responsibilities

  • Lead and develop local web and other digital touchpoints including Social Media securing compatibility with all digital devices, focusing on customer experience.
  • Based on commercial and identified additional local needs, create relevant content at the right time on the right place and lead content adaptation.
  • Actively promote IKEA digital tools in multichannel environment.
  • Lead and develop external web campaigns based on local priorities, in cooperation with media agencies.
  • Actively follow-up digital performance both for own web campaigns and external. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Work proactively with relevant stakeholders to secure consistency between the digital channel and other touch-points throughout the Customer Experience Map.
  • Actively use digital touchpoints to connect commercial and inspirational content and functionality, creating an appealing user experience that would successfully drive and convert more visitors to happy customers, irrespectively of when, where and how the customers will buy.
  • Monitor the digital channels performance and provide insights, data and analysis to relevant stakeholders.
  • Analyse relevant data sources in order to optimise/improve/develop integrated digital marketing campaigns, provide recommendations on site design and functionality, in order to improve campaign effectiveness and efficiency, leveraging on integration between marketing activities and local web page.
  • Advance the understanding of digital consumer decision journey by integrating digital media with cross-channel behaviour, in order to have a common understanding of the complete customer experience analysis, including website behaviour.
  • Create high-quality graphic communications and web design


  • Digital, e-commerce and/or IT experience
  • Understanding of Internet technologies and good knowledge of Google Analytics Professional
  • Solid knowledge of digital and website analytics tools
  • Experienced user of Adobe InDesign, Photoshop, Illustrator and other graphical design software
  • Multitasking project management skills
  • High level of self- and time-management
  • Analytical, strategic and creative skills
  • Prioritization and decision making skills
  • Self-reliant and motivated with proven ability to work as a part of a team as well as independently
  • Intermediate English


  • Location: IKEA Teply Stan
  • Working schedule: 40 hours per week, 5/2, temporary contract (maternity leave)
  • Other: competitive salary, medical and life insurance, lunch discount, fitness center discount, 15% discount on IKEA goods, option to enroll in IKEA corporate pension plan, opportunity to develop your career in a multinational environment, possibility to join various educational programs offered in the company.