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Marketing Specialist Web Content

Sofia - Explore location Marketing & Communication Full Time

Job description

Company description

IKEA is a world leader in home furnishings with 433 stores worldwide and more than 211,000 associates.

Many companies, organizations, and people together form IKEA. Everyone, ideas, and solutions help us to be good at what we do - to offer a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them making people better every day.

What makes IKEA unique, both as a place of work and as a brand, is our shared values ​​and strong culture. Working with us is like working with your friends. Our culture is based on togetherness, enthusiasm, and fun. And we are always looking for people who share our positive moods and values.

Do what you do best! Or explore what you've never done before!

We are looking for an Marketing Specialist Web Content


Job description

The suitable candidate will be responsible and accountable for SEO, Content Marketing, Web performance, and Mobile app:

  • To supervise & constantly improve the content and brand fit of IKEA Bulgaria website (IKEA.bg) and related platforms (IKEA app, microsites, etc)
  • To drive traffic to the website by managing online campaigns and coordinating with external partners and across the organization
  • To improve SEO and SEM performance of IKEA.bg
  • To review website and related platforms for  accessibility, quality, and consistency
  • To analyze website data and provide regular and timely reports on website performance, traffic, effectiveness, reach, ROI, etc. 
  • Based on performance, propose improvements on website communication, functionality, structure, and customer experience
  • To closely work with external providers, give assignments and manage budget, and control their performance.

Qualification
  • Relevant University Degree (Bachelor in Marketing, Communications, IT, etc.)
  • At least 3 years of experience in a similar position;
  • Very strong customer focus and understanding of brand fit in all aspects of communication, but especially copy & graphic design;
  • Extensive knowledge of SEO/SEM
  • Knowledge of HTML 5, CSS 3, web standards, and web accessibility standards
  • Experience with Content Management Systems
  • Advanced command of analytic tools in online marketing (e.g. Google Analytics, Adobe Analytics, etc)
  • Excellent command of Microsoft Office tools
  • Good planning, organizational, and follow up skills
  • Solid knowledge of the multichannel marketing landscape
  • Very good knowledge of English and Bulgarian language

More Information

We offer

  • Work on schedule at 8-hour day;
  • Opportunities for development in one of the most successful retail companies worldwide;
  • Initial training;
  • Highly professional and fast working environment.

Additional benefits

    • Discount in IKEA 15% and Intersport 20% 
    • Bonus, based on the store’s achievements;
    • Food vouchers;
    • Holiday vouchers from internal initiatives.

Family benefits

  • Voucher for birth of a child – 100 BGN;
  • Voucher for marriage - 240 BGN;
  • Voucher for child with excellent grades in school
  • Voucher for a newly admitted student in university /child of our employee/– 320 BGN .                                                           

The CV should be only in English. Applications will be processed in confidentiality.

All qualified candidates will be asked to take a skills assessment test.