IKEA is a world leader in home furnishings with 433 stores worldwide and more than 211,000 associates.
Many companies, organizations, and people together form IKEA. Everyone, ideas, and solutions help us to be good at what we do - to offer a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them making people better every day.
What makes IKEA unique, both as a place of work and as a brand, is our shared values and strong culture. Working with us is like working with your friends. Our culture is based on togetherness, enthusiasm, and fun. And we are always looking for people who share our positive moods and values.
Do what you do best! Or explore what you've never done before!
We are looking for an Marketing Specialist Web Content
The suitable candidate will be responsible and accountable for SEO, Content Marketing, Web performance, and Mobile app:
To supervise & constantly improve the content and brand fit of IKEA Bulgaria website (IKEA.bg) and related platforms (IKEA app, microsites, etc)
To drive traffic to the website by managing online campaigns and coordinating with external partners and across the organization
To improve SEO and SEM performance of IKEA.bg
To review website and related platforms for accessibility, quality, and consistency
To analyze website data and provide regular and timely reports on website performance, traffic, effectiveness, reach, ROI, etc.
Based on performance, propose improvements on website communication, functionality, structure, and customer experience
To closely work with external providers, give assignments and manage budget, and control their performance.
Relevant University Degree (Bachelor in Marketing, Communications, IT, etc.)
At least 3 years of experience in a similar position;
Very strong customer focus and understanding of brand fit in all aspects of communication, but especially copy & graphic design;
Extensive knowledge of SEO/SEM
Knowledge of HTML 5, CSS 3, web standards, and web accessibility standards
Experience with Content Management Systems
Advanced command of analytic tools in online marketing (e.g. Google Analytics, Adobe Analytics, etc)
Excellent command of Microsoft Office tools
Good planning, organizational, and follow up skills
Solid knowledge of the multichannel marketing landscape
Very good knowledge of English and Bulgarian language
Work on schedule at 8-hour day;
Opportunities for development in one of the most successful retail companies worldwide;
Highly professional and fast working environment.
• Discount in IKEA 15% and Intersport 20% • Bonus, based on the store’s achievements; • Food vouchers; • Holiday vouchers from internal initiatives.
Voucher for birth of a child – 100 BGN;
Voucher for marriage - 240 BGN;
Voucher for child with excellent grades in school
Voucher for a newly admitted student in university /child of our employee/– 320 BGN .
The CV should be only in English. Applications will be processed in confidentiality.
All qualified candidates will be asked to take a skills assessment test.