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Social Media Marketing Specialist, IKEA Southeast Asia

Singapore Marketing & Communication Full Time

Job description

Company description

The IKEA vision is to create a better everyday life for the many people. We do this by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible can afford them. We operate in Singapore, Malaysia and Thailand – and have an ambitious expansion plan to bring a little bit of Sweden to new markets in the region. We are part of the Ikano Group of companies and the only IKEA franchisee owned by the Kamprad family that founded IKEA.

We also develop, own and operate Shopping Centres that are anchored by IKEA and create walkable communities by including residential, office and other types of real estate in our development plans.

We work towards making sustainability a natural part of our everyday work. We are active in our communities, driving and supporting social initiatives that benefit children, women and the environment.

Job description

Your assignment

  • You will plan and implement the regional and local social content calendar by working closely with the Regional and Local marketing, Sales, and e-commerce teams to achieve commercial goals, drive web and store visits, increase home furnishing interest and elevate awareness / personality of the IKEA brand through engaging and unique executions with great twinkle in the eye.
  • With the help of agencies, you will ensure 1) optimal reach and frequency spends across social platforms, outreach to bloggers/influencers, and 2) efficient and effective integration and optimisation of all activities with insights shared.
  • Ensure that all executions are aligned with IKEA Brand Values, Tone of Voice and the IKEA Brand copy identity guidelines to secure that the results are consistent, relevant, engaging and unique.
  • Work closely with country marketing managers, contribute to the budget planning process and take responsibility in all administrative matters relating to budgeting, monthly reconciliation with Finance teams, and re-forecasting assignments.


Your profile

  • You have at least 4 years of experience in social media, content creation and influencer marketing.
  • You enjoy strategizing, getting hands on with copywriting (in English) and have great desktop pushlishing skills (Photoshop/InDesign), and meticulous about admin/budgeting.
  • High energy, proactive, highly responsible and have a sense of urgency.
  • Proven ability to work with creative advertising/media agencies
  • It is essential that you have passion for home furnishing and the IKEA brand, share the IKEA values, and enjoy working in a fast-paced environment

More Information

Please apply by 6 October 2019