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Tmall Insights Leader

Shanghai, Shanghai Municipality - Explore location Business & Consumer Insights & Analytics Full Time

Job description



• 2 year plus hands-on experience in operating platform Databank and Strategy Center
• Background in consumer insights from platform partner, brand owner, or service owner
• Familiar with market research project management and has experience in handling a tight timeline and complicated methodologies independently
• Good data and market sense, strong logical mindset
• Excellent communication skill of negotiation



• Formulate consumer cultivation strategies with deep insights on the touch points of consumer journey (Awareness, Interest, Purchase and Loyalty) and with business indication
• Grow brand’s consumer assets through the application of the data tools and platforms (such as Databank, Strategy Center, CRM, etc)
• Led consumer operation tactics with 3rd party platform operation team on daily basis and at peak seasons to ensure best-in-class customer experiences
• Lead the partnership and negotiation with platform partners and service vendor at strategy and operations level
• Work across multi-functional teams (such as sales, marketing, supply chain and finance) within IKEA to ensure the strategic alignment and execution with excellence



There’s a big difference between doing things right and doing the right things. In our team we gather insights from big data to make sure IKEA does the right things. We’re a diverse group of people who spend our days digging into consumer behaviour and how people live their lives at home. You could say that we know the trends before they’re actually trends – and we use that knowledge to create a better everyday life for our customers.