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Country Consumer & Customer Insights Manager

San Sebastián de los Reyes, Madrid - Explore location Marketing & Communication Full time

Job description

Why we will love you

Passionate about understanding the behaviours of the many people, the local Life at Home and current Home Furnishing trends
• Motivated by increasing customer value and being the voice of the customers and consumers within the business
• Passionate about understanding the customer experience and journey as well as how to influence it
• Energized by driving business growth and contributing, through co-creation and
cooperation to overall success and results
• Appreciate the mix of strategic thinking and turning trends into impactful actions
• Motivated by the IKEA Culture & Values and the unique IKEA range

About you
•Ability to understand and create clarity around complex situations and interdependencies
•Ability to coach and influence a team of co-workers and colleagues while communicating in an inspirational way with the IKEA tone of voice
•Strong analytical skills with the ability to develop commercially viable insights from internal data as well as micro and market trends ns with speed and simplicity
•Ability to follow up and measure performance
•Ability to prioritize, delegate and make efficient decision output and capture learnings to improve planning and performance moving forward
•Build Strong Relationships

• Broad knowledge of customer segmentation, micro, and macro drivers for the home furnishing and retail market
• Broad knowledge of IKEA concept, brand objectives, IKEA Culture & Values and vision
• Broad knowledge of IKEA tools, processes and cycles
• Broad knowledge of Ingka Group strategies, priorities and business planning process
• Good knowledge of change management methods and tools as well as stakeholder
• Broad knowledge of the IKEA multichannel reality and online customer behaviour
• Broad knowledge of direction setting, creation of strategic and operational goals and plans as well as follow up on KPIs
• Knowledge of co-worker satisfaction assessments and potential actions to ensure the desired co-worker satisfaction and retention

What you'll be doing day to day

•Responsible for managing resources (people and money): Responsible for people planning within C&CI, and external suppliers.
•Develop brand, business and commercially viable insights, to enable decision making for BPL and Commercial Plan and relative budgets.
•Develop functional budget, ensure approval, forecasting, follow up, and coordination with Commercial Manager to secure country goals and functional goals are covered.
•Act as a member of the Commercial Management Team and proactively contribute to IKEA business plan, commercial plan and commercial calendar process.
•Lead, coach and develop the C&CI (Consumer & Customer Insights) function and create high quality, powerful insights via consistent methodology & talent nurturing.
•Contribute to effective development and implementation of sound strategies based on a robust understanding of customers, consumers, the market and the IKEA Brand, by working cross-functionally with stakeholders.
•Lead a cross functional network of analysts and performance leaders from their respective functions, within and outside commercial, to enable the process of building consolidated insights.
•Contribute to, and secure effective implementation of global tools and initiatives on the local market.
•Support country management group and global projects across C&CI community in their consumer and customer insight needs.
•Contribute to key decision making processes and business planning by providing functional expertise and insights to the country management team.
•Measure performance of output in C&CI to maximize efficiency and effectiveness/ensure performance excellence throughout the year.
•Lead, coach and develop a team of leaders, creating an open culture based on our values, in close cooperation with P&C (People & Culture).
•Actively foster the interdependent leadership and active cooperation across all functions and units, within and outside Commercial, to secure integration, common focus and maximize impact (for example Expansion, Digital, CFF (Customer Fulfilment), Communications, Sustainability, BNOF (Business Navigation Operations & Finance), People & Culture).

Questions and support? Let's connect!

Please apply with your resume and cover letter written in English, no later than 29th of June.
Warmly welcome with your application!