The IKEA vision is to create a better everyday life for the many people. We do this by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible can afford them. We operate in Singapore, Malaysia and Thailand – and have an ambitious expansion plan to bring a little bit of Sweden to new markets in the region. We are part of the Ikano Group of companies and the only IKEA franchisee owned by the Kamprad family that founded IKEA.
We also develop, own and operate Shopping Centres that are anchored by IKEA and create walkable communities by including residential, office and other types of real estate in our development plans.
We work towards making sustainability a natural part of our everyday work. We are active in our communities, driving and supporting social initiatives that benefit children, women and the environment.
To provide your IKEA Store with communication expertise, materials and tools that drive positive perception of the IKEA Brand among co-workers, corporate stakeholders and the community in which we operate (our Primary Market Area.) The Marketing and Communication functions support our business aspiration: to be a great place to work, delivering sustainable growth and a fantastic customer experience. This function helps drive results in VOICE, IKEA Customer Satisfaction Survey and Brand Capital.
To support the Store and Service Office team with analysis and intimate knowledge of people’s life at home and local market conditions to identify growth, positioning and segmentation strategies.
To create the store’s annual marketing plan and strategy (including corporate and internal communication).
To recruit, activate and retain IKEA Family and Småles members through an intimate understanding of the market.
To support catalogue distribution, execution of store PR events, media launches, media interviews and other media engagement to communicate our total offer - online and offline.
To deliver local communication support during operational or reputational crisis situations, working with matrix with SO Corporate Communication, Marketing, Risk and management team to deliver aligned internal communication.
To ensure that the information regarding the store in the IRW and local store page are up to date, by working closely with the E-commerce team to secure the implementation of the updates.
To work with HR and L&D to creatively communicate all benefits, workplace programmes and engagement activities that make IKEA stand out as a Great Place to Work.
To suppor the store team and secure implementation of the Ikano Charity policy by building long term relationships with government agencies, NGOs or other partners and leading execution of social and environmental initiatives that benefit the local community and create co-worker engagement.
Well-versed in local community and the local environmental scene; able to develop in-depth knowledge of local market business conditions and competitive environment.
A passionate and firm believer in sustainability (in-depth knowledge about sustainability is an added advantage).
Passion about people, home furnishing and life at home Passionate about communication at large and its power to influence and achieve business results.
Excellent communication skills – both written and verbal. Ability to create and present communication insights which are clear, focused and easily usable. Networking, people analytical and relationship skill