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SEO Specialist

Mexico City, Mexico City eCommerce Full Time

Job description

Company description

The IKEA vision is to create a better everyday life for the many people. We do this by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible can afford them.

We are determined to bring a little bit of Sweden to Mexico.


Job description

Be a dedicated contributor to the E-Commerce project team; in terms of content, responsible for the ongoing SEO management and optimization of the IKEA country website and mobile applications, improving their quality and consistency; all this to optimize the web as a vital and effective channel and actively contribute to the growth of the IKEA website in the region, in cooperation with all functions involved.

  • Analyses, reviews and implements changes to Ikea websites staying optimized for search engines
  • Identifying powerful keywords and phrases to maximise the traffic of the Ikea website, improving page rank within search engines.
  • Analysing keywords and SEO techniques used by competitors
  • Filling websites and other content with effective keywords
  • Continuous study of SEO strategies to stay updated with search engine guidelines.
  • Maintain content integrity on websites as well as monitor and analyse site performance such as traffic, conversions
  • Test and implement testing various search engine marketing techniques, web site layouts and advertising for search engine optimization

Qualification
  • 2-3 years of experience in planning and implementing a successful SEO strategy
  • Strong professional proficiency of English and Mexican Spanish, both written and oral
  • Experience with SEO industry programs, such as Google Analytics or Adobe Analytics
  • Knowledge of keyword research and data mining tools
  • Understanding of user-centric web content and a strong instinct for usability and effective content organization
  • Knowledge of best web content practices, browser functionality
  • Good communication skills in English
  • Be able to multitask and prioritise work schedules
  • Capacity to commit and deliver to strict timelines.
  • Able to simplify and explain complex issues and procedures
  • Excellent troubleshooting and problem-solving skills
  • Demonstrated ability to effectively organize, prioritize and manage a high-volume of assignments
  • Demonstrated conceptual and logical abilities; proven ability to think creatively as well as strategically and tactically

More Information

This position is based in Mexico City and  offers a rare opportunity to be part of the establishment of IKEA in a whole new market. You will get a chance to push boundaries and influence the direction of IKEA in Mexico. All as part of a caring and open culture where we live our values, work hard, have fun and operate with a long-term perspective. Because here opportunities arise and growth follows.

https://ikea.mx/

If you are interested to be part of our team please apply via IKEA smartrecruiters sending your resume in English: https://careers.smartrecruiters.com/ikeamexico