The IKEA vision is to create a better everyday life for the many people. We do this by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible can afford them.
We are determined to bring a little bit of Sweden to Mexico.
Be a dedicated contributor to the E-Commerce project team; in terms of content, responsible for the ongoing SEO management and optimization of the IKEA country website and mobile applications, improving their quality and consistency; all this to optimize the web as a vital and effective channel and actively contribute to the growth of the IKEA website in the region, in cooperation with all functions involved.
Analyses, reviews and implements changes to Ikea websites staying optimized for search engines
Identifying powerful keywords and phrases to maximise the traffic of the Ikea website, improving page rank within search engines.
Analysing keywords and SEO techniques used by competitors
Filling websites and other content with effective keywords
Continuous study of SEO strategies to stay updated with search engine guidelines.
Maintain content integrity on websites as well as monitor and analyse site performance such as traffic, conversions
Test and implement testing various search engine marketing techniques, web site layouts and advertising for search engine optimization
2-3 years of experience in planning and implementing a successful SEO strategy
Strong professional proficiency of English and Mexican Spanish, both written and oral
Experience with SEO industry programs, such as Google Analytics or Adobe Analytics
Knowledge of keyword research and data mining tools
Understanding of user-centric web content and a strong instinct for usability and effective content organization
Knowledge of best web content practices, browser functionality
Good communication skills in English
Be able to multitask and prioritise work schedules
Capacity to commit and deliver to strict timelines.
Able to simplify and explain complex issues and procedures
Excellent troubleshooting and problem-solving skills
Demonstrated ability to effectively organize, prioritize and manage a high-volume of assignments
Demonstrated conceptual and logical abilities; proven ability to think creatively as well as strategically and tactically
This position is based in Mexico City and offers a rare opportunity to be part of the establishment of IKEA in a whole new market. You will get a chance to push boundaries and influence the direction of IKEA in Mexico. All as part of a caring and open culture where we live our values, work hard, have fun and operate with a long-term perspective. Because here opportunities arise and growth follows.