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Marketing Specialist

Manama, Bahrain - Explore location Marketing & Communication Full Time

Job description

Company description

Come help us create a better everyday life for the many people. That’s the IKEA vision. We do that by offering a wide range of home furnishings with good design and function at prices so low that as many people will be able to afford them.

Do you value simplicity, cost-consciousness, a humble attitude and willpower? Then an IKEA career may be right for you.

We strive for excellent leadership to lead business and people together. We believe people learn and develop best when they perform and deliver in the real world.

Job description
  • Align and contribute to the Country Marketing Plan, activities and goals that developed by the country SO marketing team.
  • Ensure campaign consistency between external and store communication.
  • Manage and supervise local campaigns that executed within the PMA and ensure it complies with the plans and objectives.
  • Audit and report all external communication, events and in-store activities on campaign basis.
    Execute and manage local in-store activities and events that create an attraction and promote a family fun experience inside the store.
  • Align within store’s different functions such as store Com-in and CR along with store management on campaigns and activities for a better cohesive, impactful and consistent output.
    Develop local competitive report and to be shared on Tertial basis and feed local market & consumer insights on periodical basis along with local trending topics.
  • Assist SO Consumer intelligence team in supervising, implementing and reporting on-ground / in-store research work.
  • Create a Meeting place environment for our consumers in the store by understanding local store requirements and reflect it part of the planning process and execution.
  • Monitor and evaluate campaigns and local activities and report it back to SO marketing team.
    Initiate and maintain contact with digital and offline publications and constantly updating them with upcoming initiatives (when needed).
  • Lead on IKEA Friends local activities, incentives and event calendars, in-addition to reporting the campaign impact.
  • Create relationships with companies that value and respect people and the environment, and contribute to a strong social commitment.
  • Actively work with the Social medias to reach our consumers and be the point of contact.
    Build long term relations between IKEA and our consumers.
  • Be responsible for the local webpage and coordinate updates with SO.



  • Bachelors in Business or Marketing.

  • 2-5 years in marketing; advertising or communications age.ncy is a plus.
  • Strong understanding on local media landscape
  • Proven ability to work with creative advertising/communication processes/agencies.
  • Experience in effective and efficient use and measurement of all media (paid, owned, and earned)
  • Self-reliant with a proven ability to work as part of a team as well as independently.
  • Have worked on integrated campaigns to include Digital marketing, Social Media, PR, Influencers and Activation.
  • Retail and/or home furnishing experience.
  • Good customer focus with some experience in a customer-centric business and an interest in people’s everyday life at home and home furnishing.
  • Experience in effective and efficient use & measurement of all print and digital media (paid, owned, and earned).
  • Experience working with creative advertising, communication processes and agencies.
  • Creative mindset and ability to challenge common ways of thinking.
  • Strong presentation and interpersonal skills.
  • Strong command of English with excellent verbal and written communication skills.
  • Enthusiastic with a proven ability of working as part of a team as well as independently.


More Information

As part of a new store team in a new country, you will have to work temporarily at IKEA Saudi Store as part of your on-boarding process.