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Search Engine Optimization Team Leader, Group Digital, INGKA Group

Malmö, Skåne County IT & Digital Solutions Full Time

Job description

WHY WE WILL LOVE YOU

As a person you have an eye for details and you get motivated by continuous improvement of SEO. In addition, you feel inspired by working in a fast paced and complex environment. You have a willingness and passion for transforming IKEA to be the world’s leading multichannel home furnishing retailer. You get energized by contributing to overall success and results, and you are motivated to work agile and open-minded when it comes to change. In your daily work you are leading and acting the IKEA culture and values. In this role you bring a minimum of 5 years progressive and diverse experience within a similar SEO and team management role. You have demonstrable experience in improving SEO metrics, geographical targeting and local search, and strong communication skills with business and technical stakeholders. You show experience within vendor management and in briefing and working with agencies. As a leader you possess leadership and team management experience within the context of cross-functional, matrix and line organizations. You have knowledge in following areas: extensive knowledge of the content strategy for SEO extensive knowledge of Search industry trends in customer behaviour, best practices, tools and methods extensive knowledge in analysing and breaking down large amounts of data extensive knowledge in leading and working with a team to achieve goals digital communication blended with IKEA tone of voice IKEA Brand, culture, values and way of working preferably SEM Rush, Bright edge & HubSpot certifications In addition, you are able to contextualize and communicate complex issues from an SEO perspective connected to other areas to generate buy-in and create solutions. You always have a holistic view when taking decisions, keeping the customer needs and seamless experience in focus to drive new growth opportunities. You also have the ability to derive trends and business insights, and turn them into requirements. You understand customer needs and challenge the common ways of thinking. You like to take ownership of your work and demonstrate IKEA leadership skills.

YOUR RESPONSIBILITIES

In this role you will serve as a team leader for Search Engine Optimization and execute SEO strategy to support the traffic growth to IKEA.com, both in quantity and quality, to the desired customer experience and optimal conversion rate levels. Including leading, coaching and developing team members. You will: define and anchor an SEO strategy based on SEO expertise in both onsite and offsite factors across all digital channels lead, coach and develop a team of SEO specialists on a global level and secure their involvement in all needed development and working groups, anchoring the way of working with the different stakeholders be the global SEO voice towards the markets, spreading framework, best practices to secure the process and guidance from development to execution of best organic traffic to the digital capability areas and relevant areas be responsible for analyzing, reviewing and implementing SEO changes and strategy to the digital channels, to increase visibility on all major organic search players be responsible for ongoing keyword research and content optimization periodically report on SEO key performance indicators in collaboration with data & analytics area partner with data and analytics function to produce and share actionable insights across relevant stake holders and functions work closely with all global stakeholders on global SEO projects and be an advocate and ambassador for SEO across the organization collaborate closely with SEM (Marketing) to find the best balance across organic and paid search and facilitate the collaboration on a global and country level work across initiatives within INGKA Group, steering solutions towards the correct focus on customer experience

ABOUT THIS WORK AREA

We set the digital agenda to keep IKEA leading in an uncertain and fast-moving environment. We drive the development, provision and operation of our digital products and services through the use of new and existing technology and agile delivery methods to deliver at pace. At the same time, we provide a home for digital skills to both develop and extend the technical, people and business skills needed to ensure continuous development and growth of our digital capability In this role you will report to the Digital optimisation manager. This role is located in Malmö/Helsingborg. WHY YOU WILL LOVE US From the deep forests in Sweden, we have spread our culture and values around the world. At the heart of our offer are our beautiful home-furnishing products and solutions, made with care for our planet, reaching millions of customers. At the heart of our business, are our wonderful co-workers representing diversity in all dimensions and passionate for life at home. We all contribute with our uniqueness and we want to grow and develop together. Our vision, “to create a better everyday life for the many people” inspires and guides us in everything we do. This is IKEA. WHAT WE ALL HAVE IN COMMON Living our values Being your unique self, while respecting and including others A passion for home furnishing Performing & delivering while learning & developing Having fun!

QUESTIONS AND SUPPORT? LET'S CONNECT!

If you have questions regarding the role, please reach out to Arnoldo Cabrera at arnoldo.cabrera1@ikea.com. If you have questions regarding the recruitment process or other practicalities, please get in touch with Hamid Alamin at hamid.alamin@ikea.com. FYI: This recruitment is being handled in a new recruitment system where you as a candidate now have your own recruitment page. You can now track the status of your application and edit attachments even after submitting your application. Please note that the candidate information we may have saved in the previous recruitment system is not connected to the new platform. You will be asked to update your profile with new information.