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Conversion Rate Optimization Team Leader, Group Digital, INGKA Group

Malmö, Skåne County IT & Digital Solutions Full Time

Job description


As a person you have a passion for acquiring new knowledge and skills to improve the experimentation CRO framework combined with an understanding of the customer experience and satisfaction in the digital arena and other touchpoints. You get energised by working in fast paced and complex environment and you have a willingness and a passion for transforming IKEA to be the world's leading multichannel home furnishing retailer. You are motivated to work agile and passionate about contributing to overall success and results through enabling lasting change. You are leading and acting the IKEA culture and values and sharing it with others. In this role you bring a minimum of 3 years progressive and diverse experience within a similar CRO and team management role. You have previous leadership and team management or project management experience – able to engage, motivate and develop staff at all levels. You show demonstrable expertise and experience of leading and implementing CRO best practices where data, analytics and conversion funnels are at the forefront of the business. You also have conceptual and logical abilities as well as proven ability to think creatively, strategically and tactically. In addition you have the ability to draw on many sources of insight and react quickly to new information, opinions and direction and strong communication skills with business and technical stakeholders using English fluently and preferably an additional language. You have knowledge in following areas: extensive knowledge of conversion optimization and extensive experience with A/B and multi variate testing knowledge of the end user need in the IKEA multichannel shopping experience knowledge of the customer and co-worker needs in the IKEA multichannel shopping experience Up-to-date with trends about digital best practices, tools and methods extensive knowledge in leading and working with a team to achieve goals digital communication knowledge blended with IKEA tone of voice Moreover, you have the ability to frame a business issue, design the right solution, and deliver results combined with strong analytical skills with good attention to detail. You have the ability to understand customer needs to create a seamless experience and to challenge the common ways of thinking. You are a natural when it comes to building trustful relationships with stakeholders of different seniority levels across the organization, taking ownership and demonstrating IKEA leadership skills, especially in interdependent leadership, by using sound judgements to make timely and effective decisions. Finally, you have strong communication and negotiation skills, as well as the ability to influence.


In this role you will serve as a team leader for conversion rate optimization. You will enable product teams and markets to attract and convert more consumers to customers by supporting local testing initiatives, identify and sharing high value opportunities including leading, coaching and developing team members. You will: Define and anchor the CRO experimentation framework, strategy and secure proper execution by enabling product teams and stake holders across all capability areas lead, coach and develop a team of CRO specialists and secure their involvement in all needed development and working groups and anchoring the way of working with the different stakeholders responsible for reviewing the experiments outcomes and communication of results be an ambassador for “test & learn” thinking within the organization, helping to build understanding by proactively sharing the insights and added value of our optimization initiatives work closely with all global stakeholders around CRO projects and be an advocate and ambassador for CRO across the organization Promote best practices and continually benchmarking IKEA practices against industry standards work across initiatives within INGKA Group, steering solutions towards the correct focus on customer experience


We set the digital agenda to keep IKEA leading in an uncertain and fast moving environment. We drive the development, provision and operation of our digital products and services through the use of new and existing technology and agile delivery methods to deliver at pace. At the same time, we provide a home for digital skills to both develop and extend the technical, people and business skills needed to ensure continuous development and growth of our digital capability In this role you will report to the Digital Optimisation Manager. This role is located in Malmö/Helsingborg. WHY YOU WILL LOVE US From the deep forests in Sweden, we have spread our culture and values around the world. At the heart of our offer are our beautiful home-furnishing products and solutions, made with care for our planet, reaching millions of customers. At the heart of our business, are our wonderful co-workers representing diversity in all dimensions and passionate for life at home. We all contribute with our uniqueness and we want to grow and develop together. Our vision, “to create a better everyday life for the many people” inspires and guides us in everything we do. This is IKEA. WHAT WE ALL HAVE IN COMMON Living our values Being your unique self, while respecting and including others A passion for home furnishing Performing & delivering while learning & developing Having fun!


If you have questions regarding the role, please reach out to Arnoldo Cabrera at If you have questions regarding the recruitment process or other practicalities, please get in touch with Hamid Alamin at FYI: This recruitment is being handled in a new recruitment system where you as a candidate now have your own recruitment page. You can now track the status of your application and edit attachments even after submitting your application. Please note that the candidate information we may have saved in the previous recruitment system is not connected to the new platform. You will be asked to update your profile with new information.