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Commercial PR Leader - Ingka Centres

Malmö, Skåne County - Explore location Marketing & Communication Full Time

Job description


You are passionate about communication and aware of the impact that a well-executed PR campaign can have on the business. In a time when ‘the usual way’ in this space changes very fast, you make sure to stay updated with the latest trends and happenings in the media landscape and remain agile, adaptable and open to change. It comes easy though, as it is not only what you do for a living, but also something of a hobby for you.

You possess a rich experience in leading and executing 360 communication campaigns and storytelling techniques and knowledge of using insights to formulate future commercial PR strategies and measure success for the projects delivered. And how not, as you have spent over 7 years in media relations and consumer/commercial PR on both, agency side and inhouse, including work on change management and crisis communication amongst other things. Does this sound like you?

Additionally, you are:
•Energized by working both independently and interdependently with communication and marketing network and across other business functions
•Fluent in spoken and written English language
•Motivated to work as part of a global organization
•Able to comfortably support and influence senior business leaders and colleagues with the business goals in focus
•Proactive in problem solving with a hands-on approach when necessary


As the Commercial PR Leader with us, your role is to contribute to the positioning of the Ingka Centres brands as loved, meaningful and trusted and its Meeting places as the preferred destinations in communities we operate. You will ensure professional media & influencers relations with effective and engaging commercial PR communications, supporting Ingka Centres’ global and local commercial agenda and priorities.

You will lead the development and implementation of our commercial PR strategy and plans, in alignment with the global communication plan, commercial calendar, and in collaboration with Commercial & Digital Domain and Meeting place teams, and monitor media to measure results as well as identify proactive opportunities and potential risk issues related to Ingka Centres’ consumer brands and products.

Amongst other things you will:

•Lead and drive ideation, activation and execution across earned media for commercial campaigns to maximize commercial impact and drive business results, in close collaboration with the Marketing team and Meeting places
•Together with Communication Business Partners, provide active day-to-day support and direction for Meeting places around Consumer PR
•Actively encourage and contribute to improvement of content creation, based on trends in communication and the latest developments within commercial PR
•Manage global PR agencies and together with Communication Business Partners provide support in managing PR agencies across Ingka Centres’ markets.

In this role you will report to Tatiana Rusakova, our Media Relations and Public Affairs Manager, and be based Malmo, Sweden.


Together with IKEA Retail and Ingka Investments, Ingka Centres is part of Ingka Group.

As a long-term partner of IKEA, we share our vision, our culture and our values, while what makes our businesses different is the way we fulfil our vision. If the idea of IKEA is to create a better life at home, we work hard to create a better everyday life outside of the home by developing virtual and physical meeting places where people can meet shop and connect with their communities.

We have big plans for the future that involve expanding to new locations, opening smaller-scale concepts closer to the city centres, digitalization, and most of all, living up to shared sustainability goals. We’re constantly looking for energetic, purpose-led and creative people who’d like to join us on our journey to create meeting places around the world.

Sounds exciting? There’s a lot more to know about us! Take a look at our website, read our stories and try to imagine how you can be part of our team helping us reach our goals!

This role belongs to Communication domain. The Purpose of our function is to build love and trust in our brands and our meeting places, with all the people we want to reach, in order to drive growth.


Perhaps there is something you´re wondering about? For job specific questions please contact hiring manager Tatiana Rusakova at

Do you have questions about the recruitment process? Please contact Maris Opelts at

We encourage you to apply as soon as possible, though no later than 26th of January 2022.

We look forward to receiving your application!

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  • Marketing & Communication, Malmö, Skåne County, SwedenRemove