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Country SEO Specialist

Loures, Lisbon District Marketing & Communication Full Time

Job description

We deliver sustainable, extraordinary growth by creating a new, unique, inspiring and covenient meeting with the customers. We deliver a multi-channel experience that adds value to the many people and inspires a home furnishing movement.

About the job
To contribute to IKEA goals from growth and positioning by improving the organic search optimization in the digital channels, both internal and external, where IKEA is present. To define the SEO (Search Engine Optimisation) strategy to support the traffic to the country website, both in quantity and quality, cooperating with Marketing.



Assignments

  • Act as a member of the E-commerce team and proactively contribute to E-commerce plan/output in order to deliver to the common objectives and goals
  • Provide SEO expertise in both onsite and offsite factors across all digital channels
  • Be responsible for analysing, reviewing and implementing SEO changes and strategy to the digital channels, to increase visibility on all major organic search players
  • Research, analyse, benchmark and follow up the search engine area and implement recommendations by keeping updated on the new search engine algorithms and scoring updates
  • Perform ongoing keyword research and identify improvements for content optimization
  • Periodically report on SEO key performances indicators such as Google keyword ranking
  • Work with content editors, merchandisers and marketing teams to drive SEO in content creation and optimisation and recommend content improvements
  • Contribute and collaborate around global SEO projects
  • Collaborate closely with SEM in Marketing to find the best balance across organic and paid search
  • Be an active player in driving an open and sharing climate, being a role model of the IKEA values, and contribute to the transformation of IKEA

Profile
As a person you are passionate about people, business, IKEA’s purpose and continuously driving better performance. You are energized by contributing to overall success and results of IKEA as well as motivated by increasing customer value and thinking customer first.
For this role we believe you have minimum 5 years of experience in Digital Marketing, SEO or similar. Further, you have in-depth experience using SEO specific tools (BrightEdge, GSC, Search metrics, Majestic SEO, MOZ, SEO Excel addons, crawlers etc) as well as in-depth experience with website analytics tools (Adobe Analytics, Google Analytics, NetInsight etc). You also have proven html, javascript and CSS debugging experience, Meta and body copy basic writing skills as well as proven agency briefing experience. Excellent native language/s, and also good written and spoken English is needed.


You have knowledge in:

  • Broad knowledge of content strategy, focused on SEO;
  • Broad knowledge of detecting and handling search engines penalizations;
  • Broad knowledge of digital analytics and related KPIs, as well as data handling and manipulation;
  • Broad knowledge of SEO-specific tools (GSC, BrightEdge, MajesticSEO, crawlers etc);
  • Broad knowledge of performance marketing, conversion and online customer acquisition;
  • Broad knowledge of IKEA concept, brand objectives, IKEA Culture & Values and vision;
  • Good understanding of SEM;
  • Good knowledge of digital communication knowledge blended with IKEA tone of voice;
  • Good knowledge of Content Management System (CMS) tools, debugging HTML, JavaScript and CSS.