The IKEA vision is to create a better everyday life for the many people. We do this by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible can afford them. We operate in Singapore, Malaysia and Thailand – and have an ambitious expansion plan to bring a little bit of Sweden to new markets in the region. We are part of the Ikano Group of companies and the only IKEA franchisee owned by the Kamprad family that founded IKEA.
We also develop, own and operate Shopping Centres that are anchored by IKEA and create walkable communities by including residential, office and other types of real estate in our development plans.
We work towards making sustainability a natural part of our everyday work. We are active in our communities, driving and supporting social initiatives that benefit children, women and the environment.
About the assignment
To secure that store communication completes and amplifies the shopping experience and range presentation through IKEA visual and verbal identity thereby contributing to building consumers' perception of the IKEA Brand in the local market as unique and consistent.
You do this by
Use graphic communication competence to strengthen the uniqueness and consistency of the IKEA identity in store communication by applying the principles of IKEA visual and verbal identity.
Actively contribute to the department action plan with initiatives that will grow the business and support longterm profitability and execute the agreed plans in close co-operation with other functions.
Plan, implement and evaluate store communication to ensure that it conveys the benefits of the IKEA Concept as well as completes and enhances range presentation by using proven solutions, best practices, guidelines and national directions.
Actively contribute to developing, implementing and evaluating store communication strategies that support a convenient shopping experience by using knowledge about life at home and shopping behaviour in the local market.
Respect routines and responsibilities, work together with the Com&In team and other functions in the store, act quickly to exploit commercial opportunities and understand the impact of your actions on the financial results.
Stay up to date with knowledge about home furnishing, communication and retail design trends to follow creative directions that inspire and surprise store visitors through the IKEA visual and verbal identity.
You have relevant experience in graphic communication design, media and typography, with proficiency in using design software such as InDesign, Illustrator and Photoshop.
Understand life at home in the local market and the outcome of Market research, e.g. IKEA Customer Satisfaction Survey, IKEA Brand Capital.
Driven to exceed goals and a desire to improve ways of working.
Ability to work together with others in a team.
Have a flexible hands-on approach to responsibilities and an ability to meet set deadlines and work in fast-paced environment.