•Previous management experience in a /commercial/ financial role with proven analytical and numerical skills; •Formal qualifications in Marketing or equivalent; •Experience in making complex market analyses and identifying local insights; •Broad knowledge of project management; •Broad knowledge of coordinating people within different disciplines to deliver to common goals and objectives; •Understanding how to provide result of KPIs such regional visitation online/offline, local activation ROI, etc. •Ability to communicate confidently and clearly in English, both written and spoken;
WHAT YOU'LL BE DOING DAY TO DAY
•Act as a member of the Marketing team to secure synergy and proactively contribute to marketing country and regional plan/output •Provide expert support for Regional Marketing managers in the development of the Marketing part of the Regional Penetration plan (PMA and SSA) for growth and brand positioning. •Support Regional Markets in their specific regional marketing needs including market analyses, if any, within the scope of local marketing goals and objectives. •Work cross-functionally with HF&RD, C&CI, Expansion and Communications colleagues in the implementation of new CMP’s marketing campaigns. •Follow-up regional marketing budget and evaluate the performance of marketing campaigns during and after execution in order to identify improvement areas. •Contribute to professional competence development of Regional Marketing team to support country penetration agenda and connection with local insight.
OUR TEAM WITHIN IKEA
Lead, coordinate and mobilize co-workers in the implementation of any local marketing campaigns with specific focus to positioning to ensure best practice, excellent output and fulfilment of objectives. In the role you will provide expert support for Regional Marketing Managers with specific focus on penetration and expansion agenda to secure best practice, excellent output and fulfilment of objectives.
QUESTIONS AND SUPPORT? LET'S CONNECT!
For more information contact Inna Romagnoli firstname.lastname@example.org .