Expert knowledge of (High professional level; can share and teach others): ? Project Management – Knowledge of how to initiate, plan, execute, control and close a project. ? Marketing operation - Knowledge of how to integrate Marketing & Communication Strategy with the commercial agenda, how to translate it to high level actions and how to harness marketing technology and marketing automation to achieve marketing objectives. ? Functional marketing delivery in one or more of the following areas: o Branding – expert knowledge of creating a unique image for INGKA Centres in the consumers' mind and establish a significant and differentiated presence in the market that attracts and retains customers. o Customer Loyalty Management – expert knowledge of how to manage customers' lifecycle and perform structured and effective actions to manage, select, relate and impact customers' buying behaviour. o Integrated insights - Knowledge of methods and tools to gather relevant data-sets, how to process and derive actionable insights from it and how to interpret it for strategic frameworks, tactical planning and business decision-making purposes. o Cross-channel data analytics & insights - Knowledge of how to profile, model, analyse and report on all data, cross-channel, to gain insights for business purposes and decision making. o B2B Marketing - Knowledge about how to develop a tactical approach for communication, advertisement and creation of consumer insights for business consumers. o Marketing Strategic Planning & Implementation - Knowledge of how to develop an integrated multichannel Marketing & Communication Strategy and Plan that covers positioning, growth and segmentation strategies and how to implement it on organisational level. o Media Management - Knowledge of how to plan, buy advertisement space and measure the effect of communication and branding in all online and analogue media channels directed at IKEA customers.
? Contributes to the development of global Marketing capabilities, including strategies, tools, and frameworks for local use and adaptation, as well as the development and execution of global and cluster-level marketing activities. ? Executes on assigned tasks which contribute to strategic priorities across the Marketing function, moving from team to team as priorities evolve to deliver day-to-day Marketing activities, leveraging their experience in one more of the following areas: Marketing Brand & Strategy, B2B Marketing, Loyalty Community Marketing, Social Marketing, and Marketing Insights and Analytics. ? Executes on assigned tasks and contributes Marketing expertise on cross-functional mission-based teams outside of Marketing as needed. ? Supports and coordinates market studies and provides insights regarding trends that enable qualified decisions for marketing. ? Supports the C&D Business Partners to find new and alternative marketing solutions to increase footfall and sales; follow up on marketing activities with C&D Business Partners to evaluate return on investments. ? Applies business knowledge and leverage digital best practices to achieve Marketing goals and objectives. Management: ? Collaborates across Ingka Centres and IKEA Group to develop, implement, secure and share updated Marketing information, tools and material to/from Marketing. Leadership: ? Pro-actively seek initiatives for improving the team and secure close cooperation with Marketing across IKEA Group. ? Role models the culture and values of Ingka Centres.
ABOUT THIS WORK AREA
Without us our many co-workers and customers wouldn’t have an IKEA to go to. We make sure to secure, build and maintain our physical locations - from stores to offices to factories – to meet the needs of the many people. Together we lead the way in delivering safe, compliant, sustainable, and innovative solutions for every property. And we feel a great sense of pride in seeing everything working smoothly!