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Country Marketing Performance Leader, Commercial, INGKA Group, Janki/Warsaw

Janki, Mazovia Marketing & Communication Full Time

Job description


Hej, My name is Katarzyna Piwowarczyk, and I am looking for a new member of our Marketing team at IKEA. Currently I am looking for someone who will take the position of Country Marketing Performance Leader. This person will help me and Marketing team members to understand better what is going on in our retail & digital reality, how performance relates to brand & business results and what new opportunities there may be for us. I need somebody who is extremely good with numbers & analytics, super proficient in drawing conclusions and synthesizing, but most of all – somebody who understands business, especially retail. We have plenty of data (including a goldmine of IKEA Family data!), researches (both consumer and econometrics) & metrics… so we need someone who will help us do an even better job at making use of it all. A few years (let’s say: 5-10) of experience in a relevant area is a must. We are not just marketing; we are a Commercial team as well. Depending on how proactive you’ll be, more opportunities may come, both on the local and global level. Please read the detailed description of position below. I am writing this ad in English as this is our working language (our Commercial Manager and Retail Manager (=CEO) are both English speakers), but you don’t have to be proficient. Hope you would like to join us, Waiting for your application, Regards, Katarzyna PS. We reply to all applications, even just to say “thank you”, however it may take some time. You see things a little differently. So do we. We believe that what you value is more important than what your CV says. We offer positions that will challenge your skills and let you grow. Come see things a little differently with us. For this role we believe you have 5-10 years of experience in planning, driving output and measuring marketing performance (business). In addition, you have experience in defining marketing KPIs aligned with strategic objectives as well as experience from retail, preferably home furnishing sector. You have deep knowledge of data analysis as well as of techniques for following up and measuring activity efficiency and effectiveness using relevant tools and technology as well as of current marketing trends, developments, and performance metrics. Moreover, you have broad knowledge of marketing technology as well as of the retail multichannel reality and online customer behaviours. Finally, you possess good knowledge of change management methods and tools as well as stakeholder management. You have good leadership capabilities including ability to lead peers and stakeholders. Furthermore, you have strong analytical, strategic and problem-solving skills with the ability to make decisions with speed and simplicity combined with ability to apply an analytical and problem-solving mindset to identify trends and solve complex problems. Finally, you have ability to take a holistic view of a global organisation and identify business opportunities accordingly as well as ability to follow up and measure performance of output and capture learnings to improve planning and performance moving forward.


• Act as a member of the Marketing Management team and proactively contribute to marketing plan/output in order to deliver to the common objectives and goals • Be responsible for defining the Marketing Performance Framework (including KPIs and measurements) • Be responsible for driving a significant improvement of the ROI of Marketing activities to contribute to the Marketing function’s extraordinary result • Identify recommendations and influence key stakeholders to ensure that goals are consistently met • Lead the overall performance analysis of paid, owned and earned media to drive ROI • Collaborate in the execution of global post activity implementation reviews, sharing key findings with stakeholders to improve the quality of global content and media development • Contribute with identifying growth opportunities and together with Customer Engagement Team Leader, Integrated Media Team Leader and Marketing Communications Team Leader give input to hubs to meet common goals • Lead the marketing plan process, ensuring objectives are based on a clear understanding of our current performance and ROI • Actively cooperate with all key stakeholders within commercial and beyond to secure integration, common focus and maximize impact • Contribute to the integrated multichannel executions/output of the function in order to contribute to the business goals • Measure performance of output in own areas to maximize efficiency and effectiveness, and ensure performance excellence throughout the year • Be an active player in driving an open and sharing climate, be a role model of the IKEA values, and contribute to the transformation of IKEA In this role you will report to the Country Marketing Manager ( This role is located in Warsaw/Janki.


In the role as Country Marketing Performance Leader, you are responsible for leading the Marketing Performance framework, defining the KPIs & measurement, optimising the ROI and influencing the business to act on recommendations.


Learn more and apply on


• work with well-experienced, passionate people and highly awarded IKEA Marketing Team (many Effies and other marketing branch awards), • super engaged team (one of the highest results within IKEA) working for love brand :-) • trainings and environment for constant development, • stable employment conditions on the basis on contract of employment, • employee loyalty programme Tack!, • private medical care for IKEA employees and their families • cafeteria programme (including eg. Multisport card), • accident Insurance and Pension Plan, • Jubilee awards, special events. The home furnishing market is expected to triple in Poland by 2035 and IKEA is at the forefront of this growth. With strong expansion plans, we are creating opportunities for innovative, forward-thinking individuals who want to develop themselves, people and the business! We grow and we need you!