KNOWLEDGE •Deepknowledge ofPaidMedia•Broadknowledge of integrating Paid, Owned and Earned media •Broad knowledge of themedia industry, includingrates, terms and procurement process for Paid, Social and Digital Media Marketing •Broad knowledge of marketing technology •Broad knowledge of IKEA concept, brand objectives, values and vision•Broad knowledge of IKEA tools, processes and cycles •Broad knowledge of Group strategies, priorities and business planning process •Good knowledge of change management methods and tools as well as stakeholder management •Broad knowledge of the IKEA multichannel reality and online customer behaviours •Broad knowledge of operational plans and goals as well as follow up on KPIs
LEADERSHIP CAPABILITIES Leadership is everyone’s responsibility at IKEA. Leadership behaviours differ depending on your position and your level of leadership –leading myself, leading others, leading leaders and leading matrix partners. ・Build Strong Relationships ・Collaborate & Co-create ・Create customer value ・Lead with IKEA Values ・Inspire & Clarify ・Unleash Entrepreneurs
CAPABILITIES •Ability to understand the complexity of IKEA business and the role of Commercial as an integrated part of the business •Ability to independently lead a project and implement desired actions with speed and simplicity •Strong interpersonal skills with the ability tonegotiate contract terms andbuild trustful relationships •Ability to take a holistic view of a global organisationand identify business opportunities accordingly •Ability to follow up and measure performance of output and capture learnings to improve planning and performance moving forward
Key previous experiences and proven skills Formal qualifications in Marketing or equivalent Minimum 10 years of experience in Marketing and delivering results Minimum 5 years of experience managing complex paid media budgets Experience from retail, preferably home furnishing sector Experience in planning, driving output and measuring performance (business)
•Act as a member of the Marketing team and proactively contribute to marketing plan/output in order to deliver to the common objectives and goals •Responsible for development and implementation of Integrated Media plan across paid, earned and owned media, on and offline, and providing sufficient content needs to local media agencies to ensure locally adapted marketing •Responsible for budget management, finalizing and negotiating all paid advertising contract terms such as rates, placement, frequency etc. to maximize return on investment, and ensuring cost transparency be leading a comprehensive contracting and invoicing process •Support Marketing Performance Leader with Media Performance analysis, including media auditing, cost-efficiency analysis, monitoring and reporting on cost-benefit ratio •Actively cooperate with all key stakeholders within commercial and beyond to secure integration, common focus and maximize impact•Contribute to the integrated multichannel executions/output of the function in order to contribute to the business goals •Be an active player in driving an open and sharing climate, be a role model of the IKEAvalues, and contribute to the transformation of IKEA •Support all initiatives within and outside commercial included in the agreed communication plan (e.g. promote home solar)
ABOUT THIS WORK AREA
To execute multichannel integrated media strategy,to maximise marketing ROI. To identifyaudiences and media solutions/local content needs to provideeffective and efficient country marketing plans.
At IKEA, we believe everyone has the right to be treated fairly and be given equal opportunities"
Diversity is a key to success; diversity comes in all shapes and sizes. Being ourselves, and contributing with our uniqueness, makes us all grow. At Ingka Group, we welcome all dimensions of diversity. A diverse and inclusive workplace is good for our co-workers, for our customers and our business.
We strive to have a diverse and inclusive work environment where co-workers feel valued for their uniqueness, recognized for their diverse talents, and where they can be themselves. IKEA Japan would like to explore together. If you have a passion for this position, please don’t hesitate to apply!
Let’s get closer to our vision of “creating a better everyday life for the many people” together!