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Graphic Communication Specialist | IKEA | Service Office, Dubai

Dubai Interior Design & Visual Merchandising Full Time

Job description

About Al-Futtaim Private Company LLC

No two days are the same at Al-Futtaim, no matter what role you have. Our work is driven by the desire to make a difference and to have a meaningful impact with the goal of enriching everyday lives. Take our engaging and supportive work environment and couple it with a company culture that recognises and rewards quality performance, and what do you get? The chance to push the limits every single day.

As a humble family business that started on the banks of the Dubai Creek in the 1930s, Al-Futtaim has expanded to a presence in 31 countries, a portfolio of over 200 companies, and 42,000 employees. You’ll find us in industries ranging from automotive and retail, to finance and real estate, and connecting people with international names like Lexus, Ikea, Robinsons, and Adidas. Our team is proudly multicultural and multinational because that kind of diverse representation gives us the global mindset to grow and impact the people, markets, and trends around us.

About Al-Futtaim IKEA


We are a values-driven company with a passion for life at home. Our vision is to create a better everyday life for the many people.

Al-Futtaim IKEA holds the franchise rights for IKEA in Egypt, Oman, Qatar and the United Arab Emirates.

About You

You have the ability to priorities and organize own work in order to make the most efficient use of time available. You have the ability to work in a fast retail environment. You are driven to exceed goals and possess a desire to improve ways of working. You have interest for home furnishing, people life at home, and the IKEA range.

What’s more, we believe that you have the following knowledge, capabilities and motivation:

  • Live and share the IKEA values every day.
  • Degree in Graphic Communication design, media and typography.
  • 3 - 5 years’ experience within the Communication & Interior Design department, ideally in Home furnishing or Retail industry, IKEA experience is highly preferred.
  • Graphic Design & Communication experience gained in expansion or preopening, ideally in home furnishing or retail or Advertising industry. 
  • Understands customer buying behaviour and buying decisions.

  • Knows the competition on the local market.
  • Handcraft ability to handle adhesive vinyl, cardboard cutting and the appropriate tools and materials.
  • Must have skills in using sign making equipment and preferably experience in working with MAC graphic software such as Google Sketchup, Illustrator, Photoshop and InDesign
  • Proven ability to visualise, creative design and communicate home furnishing and retail solutions
  • Attention to detail with a keen eye for aesthetics
  • Proven commitment to high quality execution within limited time frames
  • Travelling on projects for long periods in the UAE or Overseas.
  • Passion for interior design, home furnishings and graphic design.

About the role

You are responsible to contribute to positioning the IKEA store as the “Leader in life at home” in our market in order to maximize sales and long-term profitability; securing the effective implementation of global solutions using knowledge of people’s life at home and consumer buying behaviour in the market and my graphic and digital communication design skills to adapt these to meet our regional needs.

The main responsibilities are:

  • To ensure we communicate and visualize the uniqueness of the IKEA Brand, inside and outside the IKEA store to strengthen the IKEA brand and distance us from the competition by: communicating the IKEA Concept, our Swedish roots and unique services enabling the IKEA mechanical sales system, which is a prerequisite to fulfill the IKEA Business idea/promise of the store and for customers to buy supporting sales steering to commercial priorities.
  • Develop and implementing efficient and effective store communication, supporting self-choice and the mechanical sales system.
  • Create, produce and implement all store communication of the assigned project during the commercial planning and commercial buildup of a new store, as well as in any other projects.
  • Reflecting the IKEA brand identity and creating visual impact in all commercial, sales support and co-worker areas.

Key Specific Accountabilities:

Regional Support

  • Create, produce and implement the IKEA store communication packages.
  • Support the stores to ensure the uniqueness of the IKEA Brand identity in range presentation and store communication in order to distance us from the competition. Taking ownership for how we are working with store communication in the region.
  • Using store communication to strength the connection between life at home, the needs of people living in our market and the solutions we show in all store media.
  • Using knowledge of the IKEA Concept, strategic messages and the IKEA copy and visual identity to plan, create and communicate to the stores graphic solutions that support the commercial priorities and facilitate the mechanical sales system.
  • Working with SO Com&In colleagues, Expansion team, Sales leaders, In-store Logistics and other SO functions to agree and focus on our regional priorities. Together developing solutions that present and communicate the IKEA product range in a way that reflects its width and depth and strengthens our low-price profile on all levels.

Store Support (NEW STORES)

  • Work with the graphic communication planners to develop and implement store communication to meet and exceed visitor's expectations on the IKEA shopping and buying experience, strengthen the uniqueness of the IKEA product range, graphic identity and tone of voice.
  • Ensure that graphic and digital communication:
    • Is prioritized and placed correctly
    • Consistent and understandable
    • Clear and uncluttered
    • Supports self/choice and the mechanical sales system.
  • To use graphic and digital communication skills and this knowledge to provide relevant graphic communication to secure one IKEA identity.
  • Work with the SO Com&In colleagues and other SO functions to provide the store graphic and digital communication leaders with specific, relevant support which enables the stores and other IKEA units.
  • Working with the Expansion visual merchandise specialists, Expansion interior design specialists to ensure consistency in how we communicate throughout our new stores and other projects.
  • Supporting the new stores to ensure the implementation of store communication using the layout to create optimal visual impact, a good overview and support our commercial priorities.
  • Working with the SO Com&In colleagues to ensure that all we communicate to the stores is consistent, understandable and cost-effective for them to implement.


  • Support and coach the store graphic communication designers of new stores to secure that our graphic communication is prioritized, placed correctly, consistent and understandable, clear and uncluttered with the customer in focus.


  • Coordinate with the regional expansion plans whenever necessary including commercial planning, build up and opening phases.
  • Supporting with current ways of working and business practices.

A few more things for you

Interest? Then please join us for a rewarding career journey!

We are here to provide excellent service but a little help from you can ensure a five-star candidate experience from start to finish.

Before you click, “apply”: Please read the job description carefully to ensure you can confidently demonstrate why this opportunity is right for you and take the time to put together a well-crafted and personalised CV to further boost your visibility. Our global Talent Acquisition team members are all assigned to specific businesses to ensure that we make the best matches between talent and opportunities. We not only consider the requisite compatibility of skills and behaviours, but also how candidates align with our Values of Respect, Integrity, Collaboration, and Excellence.

As part of our candidate experience promise, we also want to make ourselves available to you throughout the application process. We make every effort to review and respond to every application.

Apply now