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Customer Engagement & Loyalty Leader

Conshohocken, Pennsylvania - Explore location Marketing & Communication Full Time

Job description


Formal qualifications in Marketing, Business intelligence or equivalent
Minimum 7 years of experience in Loyalty programs and delivering results
Minimum 2 years of experience in leading and influencing co-workers and teams
Experience from retail, preferably home furnishing sector
Experience in planning, driving output and measuring performance (business and people)


Develop and implement the country engagement strategy that contributes to the overall marketing objectives, and is aligned with country digital customer framework and global engagement direction
Identify and drive the strategic contribution from multiple customer groups to deliver to business goals
Responsible to define local company benefits and other loyalty programs/customer clubs
Responsible for briefing CRM hub on common content needs for multiple customer groups as well as relevant data compliance needs
Responsible for identifying and developing local content to fill gaps in the common CRM customer offerings and journey
Responsible for managing local process (including agency partner) for market relevant trigger executions, securing highest standards in data compliance and execution
Lead matrix of store based company co-workers to maximize company impact in stores with special focus on new member recruitment and member identification
Leverage performance indicators (in cooperation with insights and analytics functions) within commercial and beyond, identifying needs/gaps that need to be closed to achieve business and marketing objectives
Actively cooperate with all key stakeholders within commercial and beyond to secure integration, common focus and maximize impact
Contribute to the integrated multichannel development through implementing 1:1 marketing in order to contribute to the business goals


To attract, retain and engage customers to IKEA as well as to maximize loyalty and customer lifetime value, often but not always by leading members of the Customer Engagement team.

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  • Marketing & Communication, Conshohocken, Pennsylvania, United StatesRemove