Formal qualifications in Marketing, Business intelligence or equivalent Minimum 7 years of experience in Loyalty programs and delivering results Minimum 2 years of experience in leading and influencing co-workers and teams Experience from retail, preferably home furnishing sector Experience in planning, driving output and measuring performance (business and people)
WHAT YOU'LL BE DOING DAY TO DAY
Develop and implement the country engagement strategy that contributes to the overall marketing objectives, and is aligned with country digital customer framework and global engagement direction Identify and drive the strategic contribution from multiple customer groups to deliver to business goals Responsible to define local company benefits and other loyalty programs/customer clubs Responsible for briefing CRM hub on common content needs for multiple customer groups as well as relevant data compliance needs Responsible for identifying and developing local content to fill gaps in the common CRM customer offerings and journey Responsible for managing local process (including agency partner) for market relevant trigger executions, securing highest standards in data compliance and execution Lead matrix of store based company co-workers to maximize company impact in stores with special focus on new member recruitment and member identification Leverage performance indicators (in cooperation with insights and analytics functions) within commercial and beyond, identifying needs/gaps that need to be closed to achieve business and marketing objectives Actively cooperate with all key stakeholders within commercial and beyond to secure integration, common focus and maximize impact Contribute to the integrated multichannel development through implementing 1:1 marketing in order to contribute to the business goals
TOGETHER AS A TEAM
To attract, retain and engage customers to IKEA as well as to maximize loyalty and customer lifetime value, often but not always by leading members of the Customer Engagement team.