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Online Range & Merchandising Specialist (Selling)

City of London, England Sales & Commercial Full Time

Job description


As a person, you are passionate about people, business, IKEA’s purpose and continuously driving better performance. You have a passion for sales and reaching sales goals as well as for creating an IKEA fit for the multichannel-retailing future and living the change process that comes with it. You also have a broad knowledge of Life at Home and Home Furnishing as well as of current home furnishing market trends and end-user needs in the IKEA multichannel shopping experience as well as of creating qualitative commercial offers and performance. On top of this, you have extensive knowledge in analytics and how to evolve product strategy based on sales, analytics, and industry trends. Finally, you have good knowledge of INGKA Group strategies, priorities, and key processes, good knowledge of SEO/SEM as well as good knowledge of the IKEA multichannel reality and online customer behaviors. You have the ability to understand the role of Commercial as an integrated part of the IKEA business. Furthermore, you have the ability to collaborate by building strong working relationships with stakeholders and cross-functions as well as the ability to contextualize and communicate complex issues in online range to generate buy-in and solutions. On top of this, you have the ability to think strategically, plan and coordinate multiple tasks and execute as necessary as well as the ability to deliver within the scope of tasks and perform with quality and speed. Essential Requirement: • Minimum of 5 years’ experience in E-Commerce or Similar • Experience of taking commercial decisions based on market knowledge • Experience in Digital range presentation techniques • Retail sector experience • Digital business and sales steering in an omnichannel/multi-channel environment


In the role of Country Online Range Specialist, you are responsible for achieving maximum sales growth and profitability in the E-commerce channel by contributing actively to attract and convert more consumers to customers. You are also responsible for encouraging the existing customers to shop more frequently and in larger volumes, by offering and optimizing the best shopping experience through leveraging the home furnishing competence and commercial advantage of the IKEA concept. You will: • Act as a member of the E-commerce team and proactively contribute to E-commerce plan/output in order to deliver to the common objectives and goals • Be responsible for securing that the agreed product range is visible and buyable on the IKEA online channels according to the business rules • Be responsible for effectively administering range changes • Be responsible for maximizing the online sales and sales margin of the range in collaboration with Selling • Continuously follow sales- and sales margin data and coordinate with logistics, stores, and Sales Leaders to decide on sales steering and identify content needs • Prepare for offering the best shopping experience for digital sales and commercial activities by contributing insight and ideas to the briefing process and securing the availability of the online offer • Contribute to defining forecast for sales and activity needs in range scope, with the larger Commercial team • Contribute with insights to key stakeholders in the market and the global matrix on how to improve the multichannel customer experience • Contribute to optimize the range offered in collaboration with respective Sales Leaders and work pro-actively towards stakeholders to secure correct fulfillment and forecast at the product level • Actively cooperate with all key stakeholders within commercial and beyond to secure integration, common focus and maximize impact (for example Digital, CFF (Customer Fulfilment), Communications, Sustainability, BNOF (Business Navigation Operations & Finance), People & Culture) • Be an active player in driving an open and sharing climate, being a role model of the IKEA values, and contribute to the transformation of IKEA


We deliver sustainable, extraordinary growth by creating a new, unique, inspiring and convenient meeting with the customers. We deliver a multi-channel experience that adds value to the many people and inspires a home furnishing movement.


Additional Information: If you have any questions or queries with regards to the role please contact: