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Home Furnishing Direction Leader

City of London, England Interior Design & Visual Merchandising Full Time

Job description


As a person, you are passionate about people, business, IKEA’s purpose, and continuously driving better performance. You are energized by driving business growth and contributing to the overall success of IKEA through collaborations as well as motivated by increasing customer value. You have a broad knowledge of retail multichannel reality and online customer behaviors as well as of customers' living situations and their needs and frustrations in their everyday life at home and deep knowledge of life at home. You also possess broad knowledge of trends that influence home furnishing, retail design, and communication to gain insight into a more appealing product presentation for customers as well as good knowledge of change management methods and tools as well as stakeholder management. You have the ability to understand the complexity of business and the role of Home Furnishing and Retail Design as an integrated part of the business. You have strong leadership capabilities with a strong ability to communicate in a clear and inspirational way with an IKEA tone of voice. You have the ability to take a holistic view of a global organization and identify business opportunities accordingly as well as the ability to translate observed or expected trends and insights into concrete actions and strategies as well as to follow up and measure the performance of output and capture learnings to improve planning and performance moving forward. Essential Requirements: • Minimum 10 years of experience in setting Strategic Direction and delivering results • Minimum 5 years of experience in leading, influencing and managing co-workers • Experience from retail, preferably home furnishing sector • Experience in planning, driving output and measuring performance (business) • Formal qualifications in Marketing, Interior Design, Visual Merchandising or equivalent


In the role as Country Home Furnishing Direction Leader, you are responsible for positioning IKEA as a key home furnishing influencer in the local market through leading the local Home Furnishing Movement as well as gathering and utilizing deep knowledge of local Life at Home and home furnishing trends as input for the growth plan. You will: • Support the HF&RD (Home Furnishing & Retail Design) Manager in leading the home furnishing movement and strengthening the IKEA brand through home furnishing expertise • Deliver on business plan initiatives in regards to the home furnishing direction and secure a fantastic customer experience in order to drive sales • Be responsible for measuring the performance of output in Home Furnishing Direction by conducting commercial reviews to maximize efficiency and effectiveness, and to ensure performance excellence throughout the year • Interpret and engage with market-relevant home furnishing content and trends in order to position IKEA as a leading influencer for Life At Home • Be responsible for setting and overseeing the implementation of local Life at Home strategy, connect with third parties such as influencers, architects, city planners etc. as well as for planning and deployment of batches, in coordination with Marketing & Communications. • Contribute to the local strategy development through coordinating the collection of Home Furnishing insights, home visits and associated analysis • Contribute with support to Interior Design activities when needed • Act as a member of the HF&RD team and proactively contribute to HF&RD plan/output in order to deliver to the common objectives and goals • Actively cooperate with all key stakeholders within commercial and beyond to secure integration, common focus and to maximize impact (for example Digital, CFF (Customer Fulfilment), Communications, Sustainability, BNOF (Business Navigation Operations & Finance), People & Culture) • Be an active player in driving an open and sharing climate, be a role model of the IKEA values and contribute to the transformation of IKEA


We deliver sustainable, extraordinary growth by creating a new, unique, inspiring and convenient meeting with the customers. We deliver a multichannel experience that adds value to the many people and inspires a home furnishing movement.


Additional Information: If you have any questions or queries with regards to the role please contact: