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Customer Engagement & Loyalty Analyst

City of London, England Marketing & Communication Full Time

Job description


As a person, you are passionate about people, business, IKEA’s purpose and continuously driving better performance. You are energized by contributing to overall success and results. Further, you are motivated by increasing customer value and customer satisfaction by applying a customer-first mindset. You have deep knowledge of data and statistical analysis. Moreover, you have a broad knowledge of customer behavior in relation to loyalty programs and CRM as well as of performance marketing measures. You have the ability to understand the role of Commercial as an integrated part of the IKEA business. You have strong interpersonal skills with the ability to build trustful relationships. Furthermore, you have the ability to perform analysis, draw conclusions from customer data and communicate effectively as well as to deliver within the scope of tasks and perform with quality and speed as well as to follow up on work is done and capture learnings to improve. Essential Requirements: • 5 years of experience in data analysis and statistical modeling • Experience in driving output within the set scope and following up results. • Degree qualified in Marketing or Business Intelligence or the equivalent


In the role of Country Customer Engagement & Loyalty Analyst, you are responsible for providing customer analytics and insights for defining offerings to attract, retain and engage customers, increasing overall lifetime value. You will: • Act as a member of the Marketing team and proactively contribute to marketing plan/output in order to deliver to the common objectives and goals • Drive statistical analysis and data modelling to create insight-led local offerings for engagement opportunities across multiple customer groups • Drive performance analysis and optimization of local offerings/local Family benefits, rewards and engagement across multiple customer groups • Collaborate with central CRM Hub on data/analytics and performance of all customer engagement activities, and deriving local insights • Support Marketing Performance Leader with Customer Engagement Performance analysis as well as conclusions that can be drawn from it to identify improvement areas • Actively cooperate with all key stakeholders within commercial and beyond to secure integration, common focus and maximize the impact • Contribute to the integrated multichannel executions/output of the function in order to contribute to the business goals • Be an active player in driving an open and sharing climate, be a role model of the IKEA values, and contribute to the transformation of IKEA


We deliver sustainable, extraordinary growth by creating a new, unique, inspiring and convenient meeting with the customers. We deliver a multi-channel experience that adds value to the many people and inspires a home furnishing movement.


Additional Information: If you have any questions or queries with regards to the role please contact: