Graphic Communication Co-worker IKEA KOREA, DongBusan Store
Our first IKEA store in Korea opened in December 2014 successfully and our second store in October 2017. We strongly believe that a happier life starts at home and we have an exciting expansion plan in front of us. We are still in the beginning of establishing IKEA in Korea, developing the brand and building a strong long term positioning.
Our plan is to open our forth store in Korea2020 and we are very much looking forward to establish a multichannel business for the many people!
Store #4 will be located in Busan city, the second largest port city in Korea.
If you have a true passion for home furnishing and life at home, if you have a passion for retailing, people and customers, if you enjoy sharing your knowledge, experience and leadership with co-workers and customers and if you find it extra exciting to do all this in a new market - we have the job for you!
About the job (your work & tasks): In your role as Graphic Communication Co-worker, you will secure that store communication completes and amplifies the shopping experience and range presentation through IKEA visual and verbal identity thereby contributing to building consumers' perception of the IKEA Brand in the local market as unique and consistent.
More information about your tasks
Use graphic communication competence to strengthen the uniqueness and consistency of the IKEA identity in store communication by applying the principles of IKEA visual and verbal identity.
Actively contribute to the department action plan with initiatives that will grow the business and support long-term profitability and execute the agreed plans in close co-operation with other functions.
Plan, implement and evaluate store communication to ensure that it conveys the benefits of the IKEA Concept as well as completes and enhances range presentation by using proven solutions, best practices, guidelines and national directions.
Actively contribute to developing, implementing and evaluating store communication strategies that support a convenient shopping experience by using knowledge about life at home and shopping behaviour in the local market.
Respect routines and responsibilities, work together with the Com&In team and other functions in the store, act quickly to exploit commercial opportunities and understand the impact of your actions on the financial results.
Secure visual balance and consistency, quality and simplicity, cost-efficiency and sustainability in producing and implementing store communication.
Stay up to date with knowledge about home furnishing, communication and retail design trends to follow creative directions that inspire and surprise store visitors through the IKEA visual and verbal identity.
It is essential that you have:
Range presentation the IKEA way (store media, display techniques, store layout).
Home furnishing the IKEA way.
Store communication the IKEA way.
Understand life at home in the local market and the outcome of market research, e.g. IKEA Customer Satisfaction Survey, IKEA Brand Capital.
Good knowledge of trends that influence home furnishing and communication.
Commercial calendar and store activities.
The work method for presenting the IKEA range.
Ability to combine commercial, aesthetic and practical skills.
Ability to generate, visualise and present new ideas.
Ability to work together with others in a team.
Growing together Considering that we are entering a new market and country, we have high demands on Leadership and IKEA ambassadorship – living and sharing the IKEA values every day. IKEA offers an exciting and empowering work environment in a global marketplace. As the world’s leader at life at home, you have exceptional opportunities to grow and develop together with us and making IKEA accessible for the many people in Korea.