ABOUT THE JOB Be a strong contributor to the country marketing team; lead the external communication team; develop the marketing communication and media strategies; and secure that the strategies are executed in the most effective and efficient way, in order to fulfil the purpose of the function. The role of external communication is to strengthen the IKEA Brand and its competitive position, lead strategies and develop impactful, relevant and unique executions that help to build a clear brand identity and make optimal use of all relevant media.
YOUR ASSIGNMENT :
Ensure the focus of a successful country advertising campaigns as per the commercial calendar.
Secure and manage media buy for country as well as secure the media effectiveness.
Conceptualise, plan and execute PR events, media launches, media interviews as necessary to secure strong engagement with the media for each campaign’s launch on a country level.
Management of all spokesperson, interviews and press conferences for the country
Oversee the production and distribution process of the Catalogue and Range Brochures in the country.
Align and secures member’s communications with regional team for local adaptation and execution.
Manage the process and quality of translations for the country.
Support in market intelligence research as and when required.
Responsible to secure the planned marketing budget and commercial calendar.
YOUR PROFILE :
You have at least 5 years of experience in marketing, preferably in a strategic communication, media and marketing management role.
You have a creative mindset and ability to challenge common ways of thinking.
You possess the ability to create insights which are clear, focused and easily usable.
You have strong presentation and communication skills in English and in Thai language.
You have proven ability to work with creative advertising/communication processes/agencies.
You have experience in effective and efficient use and measurement of all media (paid,owned, and earned)
You are self-motivated, responsible, strong ability to influence a management team and matrix organisation and capability to positively influence the business result.
Please apply by 21-Mar-2019.
GROWING TOGETHER IKEA offers an exciting and empowering work environment in a global marketplace. And as the world’s leader at life at home, you have exceptional opportunities to grow and develop together with us.