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Marketing & Communication Manager - IKEA Home Smart

Älmhult, Kronoberg Marketing & Communication Full Time

Job description

Company description

IKEA Range & Supply has the responsibility to develop, design, produce and supply IKEA stores with home furnishing solutions available to the many people. Each year IKEA Range & Supply introduces 2,000 new products in the IKEA stores. The total range is almost 10,000 products.

Job description

IKEA Home Smart

IKEA Home smart was initiated as a project in 2012 with the ambition to enrich life at home by incorporating digital elements and technologies into products and solutions. Several launches within the smart home has followed since then and now IKEA has taken the strategic decision to invest even more in the home smart area by establishing IKEA Home smart as its own business unit within IKEA of Sweden.

By working together with all other departments within IKEA, the business unit of IKEA Home Smart will drive the digital transformation of the IKEA range, improving and transforming existing businesses and developing new businesses to bring more diverse smart products to the many people. We are just getting started, are you ready to join us?

About the job
Are you an experienced and passionate leader with a talent in making complex things seem simple? Are you goal oriented with great marketing, communication and leadership skills coaching teams for extraordinary results? If so, here it is. Your chance to take on the exciting challenge as Marketing & Communication Manager in IKEA Home smart, in Älmhult, the heart of IKEA.

Marketing & Communication (M&C) is a core capability at Range & Supply to ensure that the product range lives up to IKEA vision through range and product communication and range presentation as well as the positioning of IKEA brand. M&C ensures co-worker and stakeholder communication to build engagement and ambassadorship of business priorities and long term direction. M&C leads and ensures that the marketing and communication delivers to strategies and business plans, throughout the entire lifecycle to reach IKEA positioning, brand and growth objectives.

About the assignment
In this role you will lead the Marketing & Communication agenda for IKEA Home smart, reporting to the IKEA Home smart Manager, and be part of the Management team. You will lead a team of marketers and communicators. 

You will, together with the team, develop and be overall responsible for the deliveries to business plans, strengthening our brand and growth objectives through the entire product life cycle. In this role, you will be accountable for providing brand management, strategic leadership, team collaboration, functional excellence and formulate new value proposition for the business. You will be a key voice and visible brand ambassador where the impact of this leadership drives impact and business results.

Your main tasks and responsibilities include but are not limited to:
•    Responsible and in lead of the development, execution and follow up of the IKEA Home smart marketing & communication plan, including budget, for physical product development and IHs ecosystem. IKEA Home smart M&C activities include initiatives on all channels, including blogs and social media: responsible to identify most appropriate platforms and differentiate the approach to different target groups, delivering to the objectives and goals;
•    Responsible to create a unique IKEA Home smart message platform, reinforcing IKEA brand positioning in the smart home market. Responsible to secure across R&S a unique “Works with IKEA Home smart approach”;
•    Responsible to convey IKEA Home smart needs into IKEA Communication plan (part of IKEA BPL Calendar) and communication themes into Marketing & Communication plan; 
•    Responsible to develop and anchor IKEA Home smart marketing guidelines for local markets, together with M&C matrix;
•    Responsible for internal communication which strengthens IKEA Home smart story among co-workers, and facilitate a collaborative and agile way of working;
•    Together with Marketing & communication specialist, responsible to secure a common approach towards other HFB concerning IKEA Home smart labels (App icon, «work with-» labels);
•    Together with PR & Launch Leader, contribute to the development and execution of IKEA Home Smart external PR, marketing & communication activities;
•    Secure that the content of communication is created and produced in accordance with guidelines, IKEA tone of voice and IKEA key values and ethics;
•    Lead people and develop the business in a fast moving environment with excellent communication and networking skills;
•     Be overall responsible for business and change communication with a 360 approach and a  strategic partner to leaders; 
•    Strong ability to contribute to overall performance and the development of the Management team;
•    Drive, motivate and act as a role model for collaborating across IKEA and networking with relevant IKEA organisations.

Furthermore, with the support of the matrix, you will be contributing to the development of guidelines and common ways of working. You will be acting as an ambassador for IKEA and IKEA Home smart when meeting co-workers in different situations.


As the Marketing & Communication Manager for IKEA Home smart you must have a deep understanding and solid experiences of the smart home global business and an honest belief in the values of the IKEA Culture and a strong passion and curiosity in people and how they live their “Lives at Home”. Furthermore, you need to have a strong interest in digital solutions and related services. 

In order to be successful in this role you need to have several years of track record developing and implementing marketing and/or communication strategies and plans in an international context and complex environment. You have a solid direct leadership experience and passion to develop business and people as well as a curiosity in developing the future of marketing & communication. You are a strong entrepreneur, skilled communicator and have the ability to simplify complexity in order to improve business performance. You are a true networker, who builds strong and trustworthy relationships and feel confident in managing and leading cross-functional teams. In order for you to be successful in the job you also need to have:

•    Proven record of successful business development and performance over time;
•    Strong communication skills and great passion for leading, inspiring and empowering co-workers as well as other stakeholders, in a complex and fast paced organisation;
•    Strong networking capabilities inside and outside of IKEA and the ability to engage a variety of receivers by creating a passion for our business and action plans;
•    Proven ability to prioritise and organise your own work as well as the work of others in order to make the most efficient use of time available;
•    Excellent in facilitative decision making & coaching; 
•    Experience from the industry/market of Internet of Things and creating digital solutions and digital interfaces for consumer products;
•    Since IKEA of Sweden is a truly global environment, with colleagues from all over the world, you need to be fluent in English. 

We see that you have strong motivations in the following areas:
•    Passionate about creating a great user experience and innovations in the area of smart homes;
•    Energetic,  driven and committed to deliver result in a high paced environment; 
•    Solution oriented team player;
•    Experienced and motivated in working in a rapidly changing environment.
•    High entrepreneurial drive: Stretching boundaries, challenging what already exists, always striving to develop better products and solutions.

More Information

The position is located in Älmhult, Sweden. Älmhult has excellent commuting possibilities with hourly trains to Malmö, Lund and Växjö and an IKEA shuttle bus back and forth to Helsingborg three times a day.

If you have any questions about the role please don’t hesitate to contact hiring manager Björn Block +46 (0)72 352 7502. And if you have any questions about the recruitment process you are welcome to contact recruitment specialist Johanna Hansson +46 (0)73 376 1744.

If you are interested to apply, please do so by submitting your CV and motivational letter in English.