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Copywriter, Communication Matrix Purchasing Development

Älmhult, Kronoberg County - Explore location Marketing & Communication Full Time

Job description

Company description

The IKEA brand is one of the most successful home furnishing brands in the world. We are a value-driven company with a passion for life at home. Our vision is to create a better everyday life for the many people. We believe that what you value is more important than what your CV says. We offer positions that will challenge your skills and let you grow.

In Purchasing Development, our assignment goes hand and hand with the IKEA Business Idea, as we are responsible to produce the ‘wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them’. ​We produce and supply IKEA products and food with affordability, accessibility, sustainability and quality as our main priorities.​ Today, we are almost 1300 co-workers and ​more than 1200 home furnishing suppliers who work globally to contribute to the IKEA vision to create a better everyday life for the many people.

Job description

Do you know how to tell a good story and have a passion for storytelling?

We are looking for a copywriter that can combine creativity, storytelling and digital, to create and develop inspirational written and visual communication that engages target audience and strengthen the IKEA brand.

We are looking for you who likes to get things done and thrives from working with various assignments/projects in parallel. You are good in building and maintaining relationships and like to be part of a collaborative team where you can share and explore creative ideas
In this position you will:

Act as a member of the Communication Team and proactively work together with the Communication Business Partners to create high quality and relevant content for our communication channels and initiatives.
Manage the process of content creation and strategy for our communication channels and initiatives, ensuring that communication meets the briefing and is consistent with the IKEA tone of voice and brand identity.

  • Support copy-writing and editorial needs of the Communication Team, review content assets, create pages and publish in owned digital channels.
  • Be responsible for creating clear and inspirational visual and copy solutions that gets the message across and creates emotional response, including simple graphics as well as short video content for digital channels.
  • Support in defining the production methods and the needs of capabilities to reach the wished aim, ensuring consistency of content and messaging across all relevant channels.
  • Stay on top of all relevant guidelines and steering documents such as IKEA Tone of voice and IKEA values. Constantly update on trends in media landscape.
  • Participate and contribute to relevant networks and cross-functional assignments.


About you:

  • As a person you are curious, deadline-oriented and thrive in having different assignments on various topics while keeping the bigger picture in mind. You find it easy to adapt to new contexts/situations.
  • Analytical with strong skills in boiling down issues and ideas to the relevant essentials. Great business sense, understanding of the stakeholder’s needs and how to approach with copy and visual design.
  • Excellent interpersonal and communication skills, with the ability to work across multiple teams and projects.
  • Excellent presentation skills to clearly pitch ideas that will engage, inspire and confidently reassure assignors.
  • Creative and imaginative thinking with a strong visual and aesthetic eye.
  • Adapt to changing assignor prerequisites, project scope and/or dimensions.

You have knowledge and experience within the following areas:

  • Min of 5 years’ experience in Journalism, Digital Marketing, content creation/engagement  and copywriting or similar.
  •  Extensive knowledge of copywriting and editing. Strong creative writing and editing skills, as well as digital content creation skills and graphics know how, especially in social media channels.
  • Knowledge of the theory and techniques required to produce inspirational and cutting-edge communications.
  • Experience in interpreting business needs and translating this into copy and visual design.
  • Strong experience in coordinating and managing multiple briefs and projects.
  • Strong collaboration and multi-personal skills with the ability to build trustful relationships.
  • Ability to proofread/edit copy in English language. Fluent in English, written and spoken.
  • Knowledge on of the IKEA concept, brand, values, visual identity, tone of voice is a plus.

More Information

This is a full-time position and your home base could be either Malmö or Älmhult, Sweden but you will also be engaging and working with colleagues and stakeholders globally, thus travel may be required. In this assignment, you will report to the Purchasing Development Communication Matrix Manager.

Our team is the voice of IKEA. We use words, pictures, and videos to tell the story about the IKEA supply chain, to build our brand and engage our stakeholders. You will be part of a highly collaborative, supportive, and creative team. We bounce ideas back and forth; we challenge each other, and we are crazy passionate about communication and having fun.


Please send us your application in English – CV and motivation letter – no later than June 22nd, 2021. We really want to get to know you, so make sure you tell us why you would be a good fit. Please note that we will be interviewing continuously, which means that we may close the application process earlier than stated if we find the right candidate.

If you have any questions regarding the position, please contact Amanda Lacerda at If you have questions regarding this the role or recruitment process, please contact Recruiter Katie Pettersson on +46 702 99 42 48.

We are looking forward to your application!